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What happens at a wedding dress Trunk Show event ?

What happens at a wedding dress Trunk Show event ?


by Opus Couture

We answer all your questions on wedding dress trunk show events including what exactly is a trunk show and why attending one can bag you a discount on a brand new wedding dress. 

What is a Trunk Show ?

A Trunk Show is an event where you have the chance to view all or most of the featured bridal brands collection. The term originated in the early 1800s when salesmen would travel from place to place to exhibit their merchandise which was transported in trunks. Today the wedding gowns arrive at Opus in boxes by courier (there are no trunks or travelling salesmen involved), but the idea remains the same in that 'merchandise', in this case a collection of wedding dresses, travels to different locations for brides to have the opportunity to try. There are lots of advantages to attending a trunk show including the chance to try lots of different dresses, a sneak peak at brand new designs fresh off the bridal catwalk and an exclusive discount on wedding dresses featured. 

Trunk Show Perk 1- Extra styles available to try on

Elysee lace wedding Dress with cape
High neck Elysee wedding dress with cape
Fitted Elysee wedding dress with train

We love trunk shows as it's the chance to have lots of extra gowns in store for our brides to try on. Bridal brands design and release a new collection of gowns each year and as much as it would be our dream to stock the full collection in store it just isn't practical for bridal boutiques to do this, so we choose a number of gowns from each collection each year. During trunk show events the bridal brand sends the collection , usually in its entirety , to us for the duration of the event so that we have extra gowns in store for brides to try on, it's the perfect chance to try on gowns which may not be usually be available. 

Trunk Show Perk 2 - Exclusive new designs

Enzoani lace and tulle fitted wedding dress
Enzoani strapless ballgown wedding dress
Enzoani off shoulder wedding dress

Trunk shows can often offer you the opportunity to see and try wedding dresses which may not yet be available in store. When our buyers choose the gowns we are going to stock in store we have to wait on them arriving in store, just like when you choose your gown, with designer lead times being 4 to 6 months. This means the new collection gown that you have seen on social media in July /August may not actually be available to try on in a bridal boutique until December . However designers have a full collection of sample gowns ready in advance of this which are then sent to Trunk Show events meaning you have the chance to try and buy brand new collection gowns which are not yet available anywhere else. 

Trunk Show Perk 3 - A discount on brand new designer wedding dresses

Enzoani lace wedding dress with statement train
How to save money on your wedding dress at opus
Enzoani lace and tulle fishtail wedding dress

Wedding costs can quickly start mounting up so what better than a discount to make your wedding dress of dreams more affordable and purse friendly. Just like other fashion designers, Bridal brands determine the pricing of wedding gowns within their collections. During Trunk Show events designers offer a discount on pricing meaning that you get to save some money and purchase your wedding dress for less. 

How to make the most of your Trunk Show bridal appointment

Trunk shows are great as you can try on lots of new wedding dresses and have the chance to buy your wedding dress at a discounted price. To get the most of your trunk show appointment it is important to remember that the gowns and the designers discount is only available for a limited time . We always advise having an idea of how much to want to spend on your wedding dress before trying on gowns and come to your appointment ready to commit , this means having a deposit of 50% of your gown cost available to pay on the day in order to secure your wedding dress at a discounted price. If you would like any information on a particular style, whether it be pricing or availability, please reach out to us before your appointment and we will be happy to help and advise. 

Be an Opus Bride

Be an Opus Bride text and veil
Opus bridal consultant showing wedding dress

At Opus we firmly believe that you should feel and 'be' beautiful on your wedding day. Choosing your wedding dress is a very personal experience so throughout your Opus bride experience our friendly, experienced Opus consultants will be on hand to provide a personalised one to one service and offer expert advice and guidance to help you find your dream wedding dress. Our technical team offer an in store alteration and customisation service with the option to store your dress with us right up til your wedding day, giving you one less thing to worry about. 

Upcoming Trunk Shows & Events at Opus

Enzoani discounted wedding dresses event Scotland
Elysee discounted wedding dress event Scotland

We hold events throughout the year featuring new designs, extra gowns and exclusive discounts. Try wedding dresses from the brand new 2021 Enzoani collection at our Enzoani Trunk Show on 17th to 19th October or fall in love with bridal brand Elysee when we have the full 2020 collection in store for our designer event on 31st October to 1st November, with a 10% discount on featured gowns purchased during the events this is the best time to find your dream dress for less. 

If you would like any further information or have any queries about a specific style please reach out to us via email hello@opuscouture.com and we will be happy to help.

Opus Couture

Opus Couture

Opus Couture is an Award Winning Independent Bridal Retailer in West Kilbride, Ayrshire.

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